The Internet is dead – Long lives the Internet.

Years after the internet hype more and more people recognize the benefits of the internet as source of information and procurement. Over the course of time in Germany there are about 53 percent of the population online (1998: 8%**) (Fig. 1). The internet has grown up to a mass medium.

Figure 1: Temporal development of the proportion of German population with internet access.

While in 2001 only 30% of the German population in the age between 50 and 60 have used the internet, in 2004 it is more than 60% of the male population*** (Fig. 2).

Figure 2: Age Distribution of the German population with internet access.

Market Place Internet

The business relevance of the internet is rapidly growing. At this stage in Germany we have an online revenue of 223€ per private customer. In 2004 a total revenue of 18 Billion Euros is expected only in Germany.

The revenues in the business-to-business sector is growing even faster. Here the online sales volume has reached about 200 Billion Euros today. In 2007 this number is expected to increase to about 730 Billion Euros. This would be about 50 times as much as during the times of the internet hype.

Figure 3: Temporal development of the private customer e-commerce sales volume in Germany (Business-to-Customer, B2C).

Figure 4: Temporal development of the business-to-business (B2C) e-commerce sales volume in Germany.

In summary, after the establishment of technological internet standards at the turn of the millennium today we can also post a rapid growth of the necessary number of users – your prospective customers!

It’s time to explore all the opportunities of the internet and to think about new business models to improve and accelerate the business processes in your company. Finally, technology is only a means to an end, but it can help you to compete sustainable better on the market in the long run.

Our Offer for your Business Success

The added value in quality of service for your customers or for your company is the sole criterion for success. We want to support you systematically to discover and realizeyou’re your business opportunities. Therefore, we have developed a number of modules for you:

SIGA (Systematic Internet Business Analysis)
Development of your company website
Online marketing
Website Health Check

Sources

* (N)Onliner Altas 2004, Forrest Research
** Statistische Bundesamt
*** (N)Onliner Atlas 2001, Forrest Research, Online Shopping Survey (OSS)