Ideas to Success

You’ve got an interesting business idea in the internet sector? We can help you to bring this idea to market successfully. Based on you idea we develop products and support you with project management and marketing. As with all our service offerings we assure our highest confidentiality when discussing and elaborating you business idea.

One example of a successful development of an internet product by IT-Tecture is the one and only internet market place for car services „reparaturfuxx.de“. The target group for this portal are all car owners in Germany.

Starting point was the fact that it is rather time-consuming to receive proposals for car repair services from different garage companies in order to achieve a better price-performance ratio.

Hence the idea evolved to establish a nation-wide internet marketplace where all car owners can post requests for proposals for car services of any kind in their local area and where they can compare proposals and place orders.

Take Soundings of the Market and Bridge Gaps

Thereupon we took soundings of the market very thoroughly, investigated competitive solutions and estimated the business potential of such an application.

For example, the comparison of the age distribution of internet users with that of car owners yield the interesting fact that about 80% of car owners are below 60 years of age and on average 70% thereof have internet access. Consequently, the car industry market can be reached very well using the internet.

On the other hand the competition among garage companies is very tough. Cost savings play an important role. Garage companies need to advertise for their services but the huge diversity of possible service offerings prevents efficient and cost-effective marketing actions.

An optimal solution for this problem is to establish an advert community of many garage companies to consolidate their competences and diverse service offerings within one single internet platform. This way the companies concentrate their marketing power and ease client acquisition since customers have one single point of access to purchase services.

Customer requests are distributed to participating companies according to regional preferences, company specialization, main focuses of work, and cost structure. The requests are answered directly by the companies, usually in terms of a proposal. This customer acquisition program attracts new business in unrivalled efficiency.

Your business is our business

If also you have a promising business idea, please, contact us. We will look into your idea, estimate its market potential and develop strategies for product development. We also love to answer your questions regarding the marketplace “reparaturfuxx.de”. There are many ideas. Challenge us!